Lunch with Mormon Messages Mastermind: April 16, 2014

ScottHave you ever seen a YouTube video from the Mormon Messages campaign? Ever watched any of the new shows on BYUtv, such as Granite Flats and Studio C? If so, you’ll want to be on hand for the April PRSA Luncheon with Scott Swofford, director of content at BYU Broadcasting. Swofford is the brains behind the Mormon Messages campaign, and the executive producer for those BYUtv programs and others, such as Turning Point and Audio Files. Studio C

And, as an added bonus, this month’s luncheon will be onsite at BYU Broadcasting headquarters, where we will eat right inside Studio A and get a quick tour of the facilities. Swofford will be speaking on how to create a digital communication strategy that endures and give insights on how he gained internal buy-in for the Mormon Messages campaign. Swofford will share proven methods on how to develop a strategy for an effective program, rather than a single tactic (i.e. “Let’s make a viral video!”).

Luncheon Details:

WHEN: Wednesday, April 16th from 11:45 am to 1:00 pm (presentation will begin at 12:10)

WHERE: Studio A of the BYU Broadcasting Building
BYU Broadcasting Building
701 E University Pkwy
Provo, Utah 84602


  • Members: $20
  • Non-members: $25
  • PRSSA Members: $10

TO REGISTER: Please e-mail

Meet the UV PRSA President: 5 Questions for Jeff DuBois

Jeff DuBoisJeff DuBois didn’t begin his career as a PRSA member, but he is making up for it now serving as the new Utah Valley PRSA Chapter President – a president with a mission. We interviewed Jeff to find what, exactly, that mission is and what it meas for PR professionals in Utah Valley.

How long have you been involved in PRSA?
I was always involved in the student PRSSA at my time at BYU, but I was not heavily involved until I began teaching. I finally decided to join PRSA because I recognized the value of getting involved in the organization and rubbing shoulders with other professionals. It is truly gratifying that there is a community of peer professionals to, not only be mentored, but to collaborate with one another as well.

What do you hope to accomplish as the President?
Growth. I hope to see a growth in members as well as a growth in member involvement. We are working hard to ensure that PRSA has something to offer all of the public relations practitioners in the valley. We are becoming more strategic with our outreach efforts to involve new, mid-level and seasoned professionals alike.

What will the UV PRSA Chapter offer new professionals?
This year, we’ve already seen the number of young professionals (5 years in the industry or less) increase at our monthly PRSA luncheons. PRSA will provide young professionals with opportunities to be mentored. The relationships built in PRSA are based on “professional respect.” The information that is shared between members not only serves as a development aid from which new professionals can learn, but also provides an avenue for seasoned practitioners to exchange learnings and remain current on the industry’s best practices.

What would you say to those too timid to come to an event? What can they expect?
Take the initiative to come out and meet people. Chapter members are quick to extend a hand of friendship. The times they spend being involved in PRSA will benefit themselves and the profession. Anybody who comes to a PRSA event can expect a stellar line up speakers, joint activities, and opportunities for professional development.

Finish this sentence, “You wouldn’t know it, but Jeff DuBois…”
Jeff DuBois has a weird thing for cooking shows! I know it sounds crazy but I tend to fancy myself as a gourmet cook – or at least I try. My go-to dish is a French dumpling soup. I got the recipe off of the show, The little Paris Kitchen. Even my kids eat it, so you know it’s good!

Bon Apetite, Jeff! Thank you!

Jeff is the vice president of Method Communications and the first of many professionals to be highlighted on the UV PRSA blog. If you’re a fellow UV PRSA member and would like to be highlighted – or have your company’s PR efforts highlighted – contact Reagan Nickl at

Utah PR Spring Conference May 15: The More Things Change…

Mark your calendar for the 2014 Utah PR Spring Conference on Thursday, May 15 in Salt Lake City.

Featuring keynote speakers Ann Wylie and Mickey Nall and multiple breakout tracks, the Utah PR Spring Conference will help you deal with an evolving PR landscape using the best of communication fundamentals.

Join your colleagues at the 2014 Utah PR Spring Conference. Registration opens soon!

2014 Utah PR Spring Conference

Presented by the Greater Salt Lake & Utah County chapters of PRSA and IABC Utah

Thursday, May 15

Hilton Salt Lake City Center

Joint PRSA Luncheon: Museum of Natural Curiosity

Calling all curious: join us at Thanksgiving Point for a joint professional development luncheon for PRSA Greater Salt Lake and Utah Valley Chapters.

Learn from Erica Brown, Thanksgiving Point’s VP of Marketing, how she and her team used guerrilla marketing tactics and creative brand identity to generate curiosity and funding for the state’s newest family educational experience: The Museum of Natural Curiosity.

This is a unique opportunity to participate in a focus group and tour the museum before it opens to the public in April.

Door prizes include family packs to Thanksgiving Point venues.

Details on location, time and cost are below. Please RSVP online prior to the event and register early to take advantage of early bird pricing.



WHEN: Wednesday, March 12th from 11:45 am to 1:15 pm (presentation will begin at 12:15)
WHERE: Thanksgiving Point, 3003 North Thanksgiving Way, Lehi, Utah

- Early Bird for Members: $25

- Early Bird for Non-members: $35

- Early Bird for PRSSA Members: $15

After March 9th pricing increases $5 in each category.

UV PRSA Luncheon Feb 19: How to increase your social media engagement

Luckily, public relations and business communication professionals are finally past the discussion of whether or not social media tools are an effective way to communicate. So let’s talk specifics.

During the February 19th luncheon, Pete Codella, APR, will share specific strategies for utilizing social media and offer up a handful of measurement tools to help communicators and those in leadership roles make decisions based on the success of social media engagement.

The discussion will include examples and best practices as well as opportunities to address specific challenges faced by attendees and their organizations. You’ll learn how to:
1.    Develop a social media and online strategy that supports organizational goals and objectives
2.    Implement brand journalism and social visual communication engagement strategies
3.    Maximize and measure your digital presence
4.    Use tools like RSS feeds, Social Tally and Sprout Social to track and communicate the effectiveness of your social media activities

PRSA luncheon

About the Speaker:
Pete Codella, MBA, APR, has presented top-rated workshops for PRWeek, Ragan Communications and others nationwide since 2009. Codella is vice president of marketing and public relations at Alexander’s and currently serves as VP of communications for the Greater Salt Lake Chapter of PRSA. He’s a former PRSA, IABC and Social Media Club local chapter president. He blogs at and is on Twitter @codella.

Details on location, time and cost are below. Please RSVP to



WHEN: Wednesday, February 19th from 11:45 am to 1:00 pm (presentation will begin at 12:10)
WHERE: Pizza Factory: 2230 N. University Pkwy, Provo, UT 84604
- Members: $20

- Non-members: $25

– PRSSA Members: Introducing a new student price of $10

*Please note that you may pay for the luncheon using PayPal


Jan. 22 Luncheon: How Salt Lake Comic Con Became the largest inaugural Comic Con in North America

Welcome to 2014. We have a great line up of speakers for this year, which
required us to make a change to the date in January. But it will definitely be
worth it.

Please join us on Wednesday, January 22 at 11:45 am at the Old Spaghetti
Factory in Orem, Utah for an insider’s view from Bryan Brandenburg. Bryan will
be sharing how Salt Lake City put together the largest inaugural Comic Con in
North American and the largest convention ever held in Salt Lake City. We’ll
also learn how Salt Lake Comic Con has been able to keep the discussions on
social media going long after the conference ended.

As of Nov. 1, 2013, the Salt Lake Comic Con Facebook page had a higher
Engagement Rate than any other Utah based company, reaching almost 500,000
people in the local market each week. The Fan page regularly now reaches
between 600,000 and 1.3 million people a week.

Brandenburg is currently the VP of Marketing and Partner in Salt Lake Comic Con.
He is an experienced and successful CEO, entrepreneur and management
consultant. He specializes in rapid and profitable growth of technology
companies including startups. His past and current clients include Microsoft,
Disney, IBM, Hasbro and Nike. His presentation is a must-see.

Details are included below. Please RSVP to



WHEN: Wednesday, January 22 from 11:45 am to 1:00 pm (presentation will begin at 12:10)
WHERE: Old Spaghetti Factory
ADDRESS: 575 University Mall, Orem, UT 84097
- Members: $20
- Non-members: $25
- PRSSA Members: $15

*Please note that you may pay for the luncheon using PayPal




Honor Utah’s best comms professionals at Nov. 14 Golden Spike Awards


Join your communication colleagues at this year’s Golden Spike Awards set for Thursday, November 14, 6:30-8:30 p.m. at Rio Tinto Stadium—Budweiser Club Real Room.

Members of the Utah public relations and corporate communications communities and their colleagues are invited to attend the dinner and awards ceremony to celebrate with and recognize award recipients. Along with recognizing excellence in a variety of communications efforts, Communicator of the Year honors will go to Grant Nielsen and Amanda Dickson of KSL’s Utah Morning News with Grant and Amanda. The award is in recognition of their outstanding broadcast career, which includes 20 years of excellence on KSL’s Utah’s Morning News with Grant & Amanda.


Tickets are $55 each and available at


Oct. 16 luncheon: Get media to come to you

Joe Hadfield headshotTodd Hollingshead headshot

Please join us on Wednesday, October 16, when we will hear from Joe Hadfield and Todd Hollingshead of BYU University Communications.

Both have consistently landed national coverage in The New York Times, The Wall Street Journal, TIME, USA Today and others by developing content and methods that cater to journalists. They’ll share some of the things they do to get national journalists to come to them while still sharing the message of BYU.

Todd and Joe will share how they’ve kept BYU on the mind of national journalists. You’ll learn:

1. Why a “No” from a journalist today can mean a “Yes” tomorrow

2. How to develop a relationship with journalists that are looking for you and your content but may not know it yet

3. Resources and tools you should have in your newsroom that makes life easier for media



Luncheon Details

WHEN: Wednesday, October 16, from 11:45 am to 1:00 pm (presentation will begin at 12:10)

WHERE: The Old Town Grill—295 West Center Street, Provo


- Members: $20

- Non-members: $25

- PRSSA Members: $15

*Please note that you may pay for the luncheon using PayPal (you will be invoiced after the event)

Refer-a-friend promotion extended to Oct. 5

Through Sept. 30, 2013, Oct. 5, 2013, PRSA is running a member sweepstakes that provides you with an opportunity to win one of the following prizes: an all-expenses-paid International Conference Package (registration, airfare, accommodations and meals); an iPad® Mini (16GB, Wi-Fi only); or a $100 Visa® or MasterCard® gift card.

Entering is easy! All you have to do is refer a friend and have them enter your name in the referral field of his or her member application. The more members you recruit, the more opportunities you have to win. For complete rules, click here!

New members win, too, with a free membership to their local chapter using promo code AUG13 on their online application. This is a $30 value when they join our Utah Valley chapter. Members of the Utah Valley chapter enjoy access to national PRSA archives and free webinars, discounts on our monthly luncheons where we hear case studies from our peers and national practitioners, and networking that helps you advance your career. For more information, click here!

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Vote for local PR professionals of the year

It’s time to vote for public relations and communications professionals in three individual award categories for the 26th annual Golden Spike Awards on November 14, 2013.

Each member of Utah PRSA and IABC chapters, or USHCAM can vote for one person in each of the three categories.

This 30-second survey will close on September 30, 2013 at 5 p.m. so vote today!