UV PRSA Luncheon, 8/20: Jonathan Munk, Goal Zero

Have you ever faced a skeptical public? Have you been approached with the task of creating a market where others have tried and failed?

Even if you haven’t, you’re going to love the strategic nature of the content in this month’s luncheon by Jonathan Munk, VP of Marketing at Goal Zero. Come learn how you can flip a skeptical market on its head.

In case you hadn’t heard, Goal Zero is on a tear, growing rapidly and becoming a leader in renewable, reliable portable solar systems that power a variety of devices — from cell phones to laptops and even refrigerators — anywhere and at anytime. Part of its secret to success is in how it has amplified the voice of its advocates in an otherwise extremely skeptical industry.

Please RSVP to uvprsa@gmail.com to register.

LUNCHEON DETAILS:

WHEN: Wednesday, August 20th from 11:45 am to 1:00 pm (presentation will begin at 12:10)

WHERE: Carrabba’s Italian Grill

ADDRESS: 683 E. University Pkwy, Orem, UT, United States

COST:

•  Members: $20

•  Non-members: $25

•  PRSSA Members: $10

•  *Please note that you may pay for the luncheon using PayPal

 

Golden Spike Awards: Submit Entries Now!

It’s time again to submit your entries for the Golden Spike Awards! This annual competition recognizes excellence and best practices in public relations and business communications in Utah. To submit your entry, visit http://goldenspikeawards.com/entries/

Entries will be accepted throughout the month of August, and late entries will be accepted until September 5. The Golden Spike Awards will be held on November 13, 2014 from 6:30-8:30 PM in the Rio Tinto Stadium’s Budweiser Club Real Room. Thank you for your participation, and good luck!

Golden Spikes

Joint PRSA Luncheon at Adobe: July 16, 2014

When your CEO tells you to transform your company into “the most social brand in the world to better serve your customers,” how do you respond? As companies move away from treating social media as a standalone marketing channel and turn toward fortifying teams across the business with social expertise, this scenario will become more and more commonplace.

Whether it’s from the CEO or another executive, the expectation is sure to come your way. The new social organization requires a reinvention that focuses on building programs that are social by design. At the heart of the social by design organization is the most trusted person in the whole company: the average employee.

At this JOINT professional development luncheon with the Salt Lake PRSA chapter, you’ll learn:

  • How to build a social by design organization
  • How to weave together the core pillars of social enablement, governance, measurement and innovation in a way that can grow with your organization
  • How to train and activate your employees in a way that builds both their professional brand and your organization’s brand
  • How to measure results in a way that accrues to the business bottom line

LUNCHEON DETAILS:

WHEN: Wednesday, July 16th from 11:30 a.m. (check-in and networking) to 1:00 p.m. (presentation will begin at 12 p.m.)

WHERE: Adobe, 3900 Adobe Way, Lehi, UT 84043 (we will be in the gymnasium)

  • Attendees should park in Adobe’s visitor’s parking and enter through the main entrance.
  • Attendees will also be required to sign a non-disclosure agreement upon arrival.

EARLY BIRD REGISTRATION COST (Prices increase $5 at midnight on July 13):

  • Members: $20
  • Non-members: $30
  • PRSSA Members: $10

*Due to security considerations, we are not able to accept day-of registrations.  All attendees will need to register in advance so we may provide names to Adobe security.

TO REGISTER: Please visit http://slcprsa.org/upcoming-events?ee=59

ABOUT THE PRESENTER

Cory Edwards is head of Adobe’s Social Business Center of Excellence. He is responsible for the company’s social business operations and integrating social media cory-edwards-400-277x300into the way Adobe does business. He and his team consult with and train departments across Adobe to define and measure their social strategies. In addition, they identify opportunities to innovate and pilot new social business programs. Prior to Adobe, Cory was director of social media at Dell.

Cory is also an adjunct professor at Brigham Young University in Provo, Utah. He has a BA in public relations from BYU and an MBA from the W.P. Carey School of Business at Arizona State University.

You can follow Cory’s thoughts on the changing landscape of social media for businesses on Adobe’s Digital Marketing blog.

June 25 Luncheon: Hear from Tim Fitzpatrick, Deputy Editor of The Salt Lake Tribune

As we all know, the news industry is changing at lightning speed, and while those changes are affecting journalists, they’re also affecting PR professionals. This month we’ll hear from someone who has a front-seat view to the ever-changing shifts of the newspaper industry: Tim Fitzpatrick, deputy editor of The Salt Lake Tribune. To accommodate Tim’s schedule, we will meet on Wednesday, June 25th.

Mark your calendar to attend this luncheon and be prepared to learn about…

  • the changes in the news business
  • what the changes mean specifically for the Salt Lake Tribune, given the lay-offs it experienced earlier this year
  • what it all means for public relations professionals in Utah

Tim Fitzpatrick mugshot

Tim has worked at the Tribune for more than 35 years as a reporter, news editor, editorial writer and managing editor. In recent years he has managed the Tribune’s transition to digital news platforms, and last year he became editor of the editorial section. He recently won first place in editorial writing in the 2014 Top of the Rockies journalism contest covering Colorado, Utah, Wyoming and New Mexico. Fitzpatrick graduated from Utah State University in 1985 with a bachelor’s degree in physics, and this December he will graduate from the University of Utah with a Masters of Business Administration. He lives with his wife, Renee, in Salt Lake City, and they have three grown children and one grandchild.

We’ll be sending out details on the exact location soon, but want to encourage you to save the date and RSVP by emailing uvprsa@gmail.com.

LUNCHEON DETAILS:

WHEN: Wednesday, June 25th from 11:45 am to 1:00 pm (presentation will begin at 12:10)

WHERE: The location is at the Riverside Country Club in Provo. The address is 2701 N University Ave, Provo, UT 84604.

COST:

•  Members: $20

•  Non-members: $25

•  PRSSA Members: $10

•  *Please note that you may pay for the luncheon using PayPal

 

Does Getting Your APR Really Matter?

Some of my own colleagues at BYU pooh pooh the APR.  What good does getting your accreditation do?  Will it get me that job I want or the pay raise I need.  Or, does it give me the expertise to further my career?  Most of them say no!

Well, here is some research that documents how you might get the above through the APR!!!  It was published in Public Relations Review by Dr. Bey- Ling Sha Od San Diego State University.APR-50th-Anniversary-350x333

In a nutshell, accreditation matters in public relations practice today, for both professional competencies and public relations work categories. Even after controlling for the influence of age and years of experience in public relations, accreditation status yielded differences between APRs and non-APRs on seven work categories and five KSAs.

The affected work categories were:

  • Account/client management
  • Strategic planning
  • Public relations program planning
  • Project management
  • Stakeholder relations
  • Issues management, and
  • Crisis management.

The affected professional competencies were the four-step strategic

  • Planning process
  • Ethics and legal issues
  • Communication theory
  • Business literacy; and
  • Advanced communication skills.

So, is age and experience better than accreditation in public relations. That would be a resounding no!  If you are younger and want to get ahead in the field without waiting – become accredited.  Accreditation status yields differences in frequency of engagement in public relations work categories, as well as differences in frequency of usage of professional competencies, even when the influences of age and experience are controlled.

With these results, public relations practitioners and leaders in our field can no longer claim that accreditation does not matter. In fact, accreditation does matter for individual practitioners, and  accreditation matters for public relations practice.

Dr. Ken Plowman is the APR Commitee Chair for the Utah Valley PRSA Chapter. For more information on APR, including application, study guide, sample tests and more, visit prsa.org or contact the Dr. Ken Plowman at kenneth_plowman@byu.edu.

Dr. Ken Plowman is the APR Commitee Chair for the Utah Valley PRSA Chapter. For more information on APR, including application, study guide, sample tests and more, visit prsa.org or contact the Dr. Ken Plowman at kenneth_plowman@byu.edu.

About Ken Plowman: Specializing in strategic management and conflict resolution in public relations, Ken Plowman earned a doctorate in journalism from the University of Maryland and is now an associate professor of communications at BYU. Prior to Maryland, Plowman spent 15 years in the field of public relations. About half that time was spent on Capitol Hill in Washington, D.C. He then lobbied at the state, local and federal levels for a government affairs agency, specializing in environmental issues. Plowman’s career in public relations has followed a dual track, the other one being in the U.S. Army Reserve. He has served as a commander of two public affairs detachments.

He teaches courses at both the undergraduate and graduate levels, including public relations writing, campaigns, persuasion, communication management, integrated communications, and negotiation. In addition to his doctorate, Plowman has a master’s degree in public administration from George Washington University and a bachelor’s in communications from BYU. He is an accredited member of the Public Relations Society of America.

 

Lunch with Mormon Messages Mastermind: April 16, 2014

ScottHave you ever seen a YouTube video from the Mormon Messages campaign? Ever watched any of the new shows on BYUtv, such as Granite Flats and Studio C? If so, you’ll want to be on hand for the April PRSA Luncheon with Scott Swofford, director of content at BYU Broadcasting. Swofford is the brains behind the Mormon Messages campaign, and the executive producer for those BYUtv programs and others, such as Turning Point and Audio Files. Studio C

And, as an added bonus, this month’s luncheon will be onsite at BYU Broadcasting headquarters, where we will eat right inside Studio A and get a quick tour of the facilities. Swofford will be speaking on how to create a digital communication strategy that endures and give insights on how he gained internal buy-in for the Mormon Messages campaign. Swofford will share proven methods on how to develop a strategy for an effective program, rather than a single tactic (i.e. “Let’s make a viral video!”).

Luncheon Details:

WHEN: Wednesday, April 16th from 11:45 am to 1:00 pm (presentation will begin at 12:10)

WHERE: Studio A of the BYU Broadcasting Building
BYU Broadcasting Building
701 E University Pkwy
Provo, Utah 84602

COST: 

  • Members: $20
  • Non-members: $25
  • PRSSA Members: $10

TO REGISTER: Please e-mail uvprsa@gmail.com


Meet the UV PRSA President: 5 Questions for Jeff DuBois

Jeff DuBoisJeff DuBois didn’t begin his career as a PRSA member, but he is making up for it now serving as the new Utah Valley PRSA Chapter President – a president with a mission. We interviewed Jeff to find what, exactly, that mission is and what it meas for PR professionals in Utah Valley.

How long have you been involved in PRSA?
I was always involved in the student PRSSA at my time at BYU, but I was not heavily involved until I began teaching. I finally decided to join PRSA because I recognized the value of getting involved in the organization and rubbing shoulders with other professionals. It is truly gratifying that there is a community of peer professionals to, not only be mentored, but to collaborate with one another as well.

What do you hope to accomplish as the President?
Growth. I hope to see a growth in members as well as a growth in member involvement. We are working hard to ensure that PRSA has something to offer all of the public relations practitioners in the valley. We are becoming more strategic with our outreach efforts to involve new, mid-level and seasoned professionals alike.

What will the UV PRSA Chapter offer new professionals?
This year, we’ve already seen the number of young professionals (5 years in the industry or less) increase at our monthly PRSA luncheons. PRSA will provide young professionals with opportunities to be mentored. The relationships built in PRSA are based on “professional respect.” The information that is shared between members not only serves as a development aid from which new professionals can learn, but also provides an avenue for seasoned practitioners to exchange learnings and remain current on the industry’s best practices.

What would you say to those too timid to come to an event? What can they expect?
Take the initiative to come out and meet people. Chapter members are quick to extend a hand of friendship. The times they spend being involved in PRSA will benefit themselves and the profession. Anybody who comes to a PRSA event can expect a stellar line up speakers, joint activities, and opportunities for professional development.

Finish this sentence, “You wouldn’t know it, but Jeff DuBois…”
Jeff DuBois has a weird thing for cooking shows! I know it sounds crazy but I tend to fancy myself as a gourmet cook – or at least I try. My go-to dish is a French dumpling soup. I got the recipe off of the show, The little Paris Kitchen. Even my kids eat it, so you know it’s good!

Bon Apetite, Jeff! Thank you!

Jeff is the vice president of Method Communications and the first of many professionals to be highlighted on the UV PRSA blog. If you’re a fellow UV PRSA member and would like to be highlighted – or have your company’s PR efforts highlighted – contact Reagan Nickl at reagnickl@gmail.com.

Utah PR Spring Conference May 15: The More Things Change…

Mark your calendar for the 2014 Utah PR Spring Conference on Thursday, May 15 in Salt Lake City.

Featuring keynote speakers Ann Wylie and Mickey Nall and multiple breakout tracks, the Utah PR Spring Conference will help you deal with an evolving PR landscape using the best of communication fundamentals.

Join your colleagues at the 2014 Utah PR Spring Conference. Registration opens soon!

2014 Utah PR Spring Conference

Presented by the Greater Salt Lake & Utah County chapters of PRSA and IABC Utah

Thursday, May 15

Hilton Salt Lake City Center

http://springconferenceutah.com

Joint PRSA Luncheon: Museum of Natural Curiosity

Calling all curious: join us at Thanksgiving Point for a joint professional development luncheon for PRSA Greater Salt Lake and Utah Valley Chapters.

Learn from Erica Brown, Thanksgiving Point’s VP of Marketing, how she and her team used guerrilla marketing tactics and creative brand identity to generate curiosity and funding for the state’s newest family educational experience: The Museum of Natural Curiosity.

This is a unique opportunity to participate in a focus group and tour the museum before it opens to the public in April.

Door prizes include family packs to Thanksgiving Point venues.

Details on location, time and cost are below. Please RSVP online prior to the event and register early to take advantage of early bird pricing.

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LUNCHEON DETAILS:

WHEN: Wednesday, March 12th from 11:45 am to 1:15 pm (presentation will begin at 12:15)
WHERE: Thanksgiving Point, 3003 North Thanksgiving Way, Lehi, Utah
COST: PLEASE NOTE PRICE CHANGES FOR THIS EVENT ONLY

- Early Bird for Members: $25

- Early Bird for Non-members: $35

- Early Bird for PRSSA Members: $15

After March 9th pricing increases $5 in each category.
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UV PRSA Luncheon Feb 19: How to increase your social media engagement

Luckily, public relations and business communication professionals are finally past the discussion of whether or not social media tools are an effective way to communicate. So let’s talk specifics.

During the February 19th luncheon, Pete Codella, APR, will share specific strategies for utilizing social media and offer up a handful of measurement tools to help communicators and those in leadership roles make decisions based on the success of social media engagement.

The discussion will include examples and best practices as well as opportunities to address specific challenges faced by attendees and their organizations. You’ll learn how to:
1.    Develop a social media and online strategy that supports organizational goals and objectives
2.    Implement brand journalism and social visual communication engagement strategies
3.    Maximize and measure your digital presence
4.    Use tools like RSS feeds, Social Tally and Sprout Social to track and communicate the effectiveness of your social media activities

PRSA luncheon

About the Speaker:
Pete Codella, MBA, APR, has presented top-rated workshops for PRWeek, Ragan Communications and others nationwide since 2009. Codella is vice president of marketing and public relations at Alexander’s and currently serves as VP of communications for the Greater Salt Lake Chapter of PRSA. He’s a former PRSA, IABC and Social Media Club local chapter president. He blogs at PeteCodella.com and is on Twitter @codella.

Details on location, time and cost are below. Please RSVP to uvprsa@gmail.com.

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LUNCHEON DETAILS:

WHEN: Wednesday, February 19th from 11:45 am to 1:00 pm (presentation will begin at 12:10)
WHERE: Pizza Factory: 2230 N. University Pkwy, Provo, UT 84604
COST:
- Members: $20

- Non-members: $25

– PRSSA Members: Introducing a new student price of $10

*Please note that you may pay for the luncheon using PayPal