Programs

Golden Spikes

The Golden Spike Awards is an annual program sponsored by the Utah chapters of the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), and the Utah Society for Healthcare Communication and Marketing (USHCAM). The competition recognizes excellence and best practices in communications and public relations in Utah. Judges will select the winning entry and award a Golden Spike based on scores in each of the following categories: research, planning, execution and evaluation.

Submit an online entry form by Aug. 30, 2013 (late entries accepted until Sept. 8, 2013 for an additional fee)

Visit the Golden Spikes website to learn more or contact Utah Valley PRSA’s Golden Spikes Committee Chairperson Farah Sanders, farah.sanders@uvu.edu

Accreditation in Public Relations (APR)

Established in 1964, the Accreditation Program is the public relations profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. Unlike other professional certifications, such as CPA, Accreditation in Public Relations is a voluntary demonstration of competency; as such, it reflects a strong commitment to the profession. Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation.

For more information, including application, study guide, sample tests and more, visit prsa.org or contact the Utah Valley PRSA’s APR Commitee Chairperson, Dr. Ken Plowman, kenneth_plowman@byu.edu.