Blog

Creating a behind the scenes Instagram story to increase brand loyalty

You may be wondering how you can get some of the 1 billion users engaged with your account. The answer? Through Instagram stories.

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Six basic rules of Instagram for success

Instagram can be a great tool for you to promote yourself by highlighting your talents. If you promote what you do well, you gain followers, which gives you opportunities that you may have never even thought of.

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Three ways to lose credibility as a thought leader on LinkedIn

Why is thought leadership so important right now? Is it important at all?

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How augmented reality is bringing print media to life again

With magazines cutting their editorial staff and newspapers limiting the frequency of publications, many view print publications as prehistoric. Will print survive much longer? The answer can be found in augmented reality.

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Member Spotlight: Stephen L. Whyte

“It’s really rewarding to be able to help students accomplish their goals and dreams, whether it’s in the field of communications or another professional area of their lives,”

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Member Spotlight: Madeleine Smith

Public relations professionals strive to initiate change. This could be a change in policy, a change in sales or a change in social media following. Utah Valley PRSA member Madeleine Smith also believes that the change can, and should, be within yourself.

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March Luncheon Recap: Tips for event publicity

Janet Frank, media manager for Intermountain Healthcare, was recently tasked with planning and promoting an open house for two new towers on the Utah Valley Hospital campus and shared some of the strategies that worked best for her.

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Member Spotlight: Joseph Ogden

Former corporate communications director of NuSkin turned PR professor Joseph Ogden may have a reputation for being a tough mentor, but is often a driving force behind his students' success.

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Member Spotlight: Marcus Hardy

Marcus Hardy is no stranger to rubbing shoulders with other top-level communicators in the search to remain relevant and successful in his communications work. He attributes it as a key part of his success as a professional.

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Member Spotlight: Lexi Argyle

When Lexi Argyle joined PRSA, she considered herself a “super introvert” and had a hard time networking with strangers. She shares her story on how PRSA has helped her come out of her shell and push herself professionally.

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