Sept. 18 luncheon: Three ways to score big coverage when your plans fail

Please join us on Wednesday, September 18, 2013 when we will learn three ways to score big coverage when your plans fail from Devin Knighton, Director of Public Relations at Instructure.Devin will share a few experiences wherein his plans for big coverage failed and how he was able to turn that failure around to ultimately land big stories. Specifically, you’ll learn how he:


1) Landed a live story on CNBC
2) Landed a positive story in USA Today and 77 other newspapers–even after getting cussed out and the customer refusing to do press interviewsDevin’s practical, on-the-ground tips will inspire you to be more creative in your pitching approach without landing on the “bad pitch list”.


Details are included below. Please RSVP to


WHEN: Wednesday, September 18, from 11:45 am to 1:00 pm (presentation will begin at 12:10)
- Members: $20
- Non-members: $25
- PRSSA Members: $15
*Please note that you may pay for the luncheon using PayPal
TO REGISTER: to reply

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