Lunch with Mormon Messages Mastermind: April 16, 2014

Have you ever seen a YouTube video from the Mormon Messages campaign? Ever watched any of the new shows on BYUtv, such as Granite Flats and Studio C? If so, you’ll want to be on hand for the April PRSA Luncheon with Scott Swofford, director of content at BYU Broadcasting. Swofford is the brains behind the Mormon Messages campaign, and the executive producer for those BYUtv programs and others, such as Turning Point and Audio Files. Studio C

And, as an added bonus, this month’s luncheon will be onsite at BYU Broadcasting headquarters, where we will eat right inside Studio A and get a quick tour of the facilities. Swofford will be speaking on how to create a digital communication strategy that endures and give insights on how he gained internal buy-in for the Mormon Messages campaign. Swofford will share proven methods on how to develop a strategy for an effective program, rather than a single tactic (i.e. “Let’s make a viral video!”).

Luncheon Details:

WHEN: Wednesday, April 16th from 11:45 am to 1:00 pm (presentation will begin at 12:10)

WHERE: Studio A of the BYU Broadcasting Building
BYU Broadcasting Building
701 E University Pkwy
Provo, Utah 84602


  • Members: $20
  • Non-members: $25
  • PRSSA Members: $15


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