UV PRSA Luncheon Feb 19: How to increase your social media engagement

Luckily, public relations and business communication professionals are finally past the discussion of whether or not social media tools are an effective way to communicate. So let’s talk specifics.

During the February 19th luncheon, Pete Codella, APR, will share specific strategies for utilizing social media and offer up a handful of measurement tools to help communicators and those in leadership roles make decisions based on the success of social media engagement.

The discussion will include examples and best practices as well as opportunities to address specific challenges faced by attendees and their organizations. You’ll learn how to:
1.    Develop a social media and online strategy that supports organizational goals and objectives
2.    Implement brand journalism and social visual communication engagement strategies
3.    Maximize and measure your digital presence
4.    Use tools like RSS feeds, Social Tally and Sprout Social to track and communicate the effectiveness of your social media activities

About the Speaker:
Pete Codella, MBA, APR, has presented top-rated workshops for PRWeek, Ragan Communications and others nationwide since 2009. Codella is vice president of marketing and public relations at Alexander’s and currently serves as VP of communications for the Greater Salt Lake Chapter of PRSA. He’s a former PRSA, IABC and Social Media Club local chapter president. He blogs at and is on Twitter @codella.

Details on location, time and cost are below. Please RSVP to



WHEN: Wednesday, February 19th from 11:45 am to 1:00 pm (presentation will begin at 12:10)
WHERE: Pizza Factory: 2230 N. University Pkwy, Provo, UT 84604
- Members: $20

- Non-members: $25

– PRSSA Members: Introducing a new student price of $10

*Please note that you may pay for the luncheon using PayPal

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